Kukho amaxesha apho udumo lwakho (izimvo abanye abanazo ngawe) lonzakaliswa ziimvo ezimbi. Isiphumo soku iya kuba kukuba abanye abantu banokufumana umbono ongeyonyani ngawe kwaye banokuziva bangangqinelani kunye nawe. Ngokoluvo lwabo, ungaphantsi kunenyani kunangaphambili ngaphambi kokuba beve izinto ezimbi ngawe. Ke ubudlelwane bakho nabanye bunokuba nobublobo oluncinci.

Ubudlelwane boluntu kulindeleke ukuba luzise “imisebenzi elungileyo ipapashwe kakuhle.” Kodwa ukuba umntu osasaze ubuxoki kunye namarhe onzakalisayo ngawe oko kunokuphumela kwelinye icala, nto leyo iya kuba “yimisebenzi emibi ebhengezwe ngobuxoki.”

Umzekelo, thatha umphathi wevenkile yokutyela othetha ubuxoki kubathengi bakhe malunga nendawo yokutyela esandula ukuvula isitratweni esijongene, esithi inamaxabiso aphantsi kuba bathenga izithako ezingabizi kakhulu kwaye azinampilo kwaye ke ukutya kwabo kunokwenza abantu bagule. Le ayiyonyaniso kwaye isasaza amarhe obuxoki malunga nenye ivenkile yokutyela.

Ngamanye amaxesha umntu unokuzama ukungahoyi amarhe obuxoki xa kukho umntu osasaza ngaye. Isenokuba wamkela oku njengenxalenye yobomi, ecinga ukuba le yile ndlela injalo kwaye nendalo yomntu ayinakuthenjwa. Okanye usenokuba uye wazama nzima ukukhusela igama lakhe. Kodwa ngaphandle kokuba wayenesakhono sokuphatha ubudlelwane boluntu, ukukhanyela kwakhe kunokuba nje kuzenze zabe zimbi kakhulu izinto.

Ukunyelisa (intetho ebubuxoki ngomntu enobungozi) ayenzeki nje kubantu abadumileyo okanye kwabanye abantu abaziwayo. Amarhe kunye nobuxoki bunokwenza ubomi bungathandeki kakhulu kulo naliphi na iqela.

Wenza ntoni xa usoyikiswa ngokuhlaselwa okunje ngegama lakho okanye igama leqela lakho okanye elishishini?

Kukho imgangatho eqhelekileyo yezisombululo zobudlelwane boluntu kule ngxaki ofanele uzazi kwaye uzisebenzise xa olu hlobo lwengxaki luze luvele. Zizisombululo ezisemgangathweni kuba izenzo zintle kakhulu kwaye zinokusebenza ixesha nexesha kwakhona ukukunceda ukufezekisa oko ubuzokwenza. Kwaye kule meko, ufuna ukubuyisela isithunzi esihle seqela lakho, ishishini okanye wenzela wena buqu.

Okokuqala, kubalulekile ukuba uqonde into ochasene nayo.

“I Black propaganda” ligama elisetyenziselwa ukuchaza iindlela ezisetyenziselwa ukutshabalalisa udumo okanye inkolelo ebantwini, iinkampani okanye izizwe. Ngokumnyama kuthetha ukuba kubi okanye kudelelekile (ukuthuka okanye ukuchaza ukungabi nantlonelo) kunye nokusasaza intetho kuthetha ukupapasha iingxelo okanye imibono ukuphembelela (kube nesiphumo okanye ukutshintsha imeko yabantu) ukuba bacinge ngendlela ethile.

Ubuchule (indlela) ye black propaganda izama ukuzisa isidima somntu, inkampani okanye ilizwe liphantsi kangangokuba bavinjwa nawaphi na amalungelo “ngesivumelwano ngokubanzi” phakathi kwesininzi sabantu kwi ndawo abachaphazelekayo. Kuyenzeka ke ukuba utshabalalise umntu, inkampani okanye ilizwe ngokuhlaselwa okuncinci ukuba i black propaganda ngokwayo ayikakwenzi oku.

Akuzange kubekho nayiphi na indlela esebenzayo okanye elula yokuyekisa ukusetyenziswa kwe black propaganda. Ubunzima kunye neendleko zetyala elisemthethweni ngokuchasene nenkululeko (isiteyitimenti esipapashiweyo sokonakalisa umntu) nokunyelisa (ulwazi olungachanekanga olusasazwa ngamalungu eendaba)—ezi zinto zenza nabani na ukuba abe lixhoba leliphulo.

Konke okudingayo lutshaba. Kwaye bambalwa abantu embalini abangazange babe neentshaba.

Kukho abantu kwiindawo ezahlukeneyo zoluntu abangaqondi kakhulu nabakonwabelayo ukuxoka (ukuxoka kunye nokonakalisa) amarhe kwabanye abantu, abathi emva koko basasaze lamarhe kwabanye. Kwilizwe apho abantu abaninzi bengafundanga (bengakwazi ukufunda) okanye abaqonda nje amagama ambalwa, ulwazi oluninzi alufumaneki kubo kwaye abaqondi okuninzi koko kuthethwayo kubo.

Le ayisiyomeko kwaphela kwabo bangafundanga.

Into abangayiqondi bayigcwalisa ngokwenza nje izinto ezingakhange zenzeke. Abantu abanjalo abaphulaphuli nje kukunyelisa kodwa bayayijija kwaye bayenza ibe mbi ngakumbi. Ngale ndlela umarhe anokuhamba ngoluntu olungasekelwanga kwinyaniso.

Xa uninzi lwamarhe ekho kwaye uqhubeke uqhubeka, unokukrokrela “umkhankaso wokuhleba.” Ibinzana elithi “umkhankaso wokuhleba” lithetha ukusasazeka kwemiyalezo emibi ngomntu. Eli gama livela kumbono womoya obonakala ngathi unefuthe elibi naphi na apho uvuthuzayo kwaye ubonakala ngathi awunayo umthombo.

I Black propaganda isebenzsa ukuzimisela kwabantu abanjalo ukudlulisa ubuxoki kwaye sibenze babi ngakumbi.

Uninzi lwe black propaganda zinesibindi ngakumbi kwaye lubonakala ngokuvulekileyo kumaphephandaba angaphenduli okanye alawulwa ngokufihlakeleyo kunye nomsakazo kunye nomabonakude.

Kodwa nasemva kokuba ibali elibi liprintiwe okanye labekwa kunomathotholo okanye kumabonwakude, “iphulo lokuhleba” lixhomekeke kwi black umsasazi wendaba ezonzakalisayo ukusasaza intlebendwane ekuhlaleni.

Ke nawuphi na umntu usemngciphekweni.

Unokoyika izinto ezimbi ezithethwa ngawe, iqela lakho okanye ishishini. Ukuba kubonakala ngathi iphulo lokuhlebeza lijolise kuwe, udla ngoku rhoxa, ungasebenzi kancinci kwaye ufikelele kwinqanaba elincinci.

Oku kuyinyani ngokulinganayo kwiinkampani nakwizizwe.

Kwaye ke, ngaphandle kokuba uyazi ukuba ungamelana njani nokuhlaselwa okunjalo, eneneni unokwenziwa ungonwabi kwaye ugule.

Umthetho weeNyaniso Ezishiyiweyo

Kukho umthetho wendalo (iingxelo zenyani ezisekwe ekuqwalaselweni) emsebenzini ngelishwa othanda i black propaganda.

APHO KUNGEKHO ZINYANISO EZIFUMANEKAYO, ABANTU BAYA KUZENZA.

Okushiyiweyo kuthetha ukuba into ilahlekile okanye ayikhankanywa okanye ayifakwanga, kodwa bekumele ukuba ibekho.

I-vacuum (isithuba esingenanto ngokupheleleyo) ihlala izigcwalisa ngokwayo. Izithandi-zobulumko zakudala zithi “indalo iyakucekisa (ukuthiya) isithuba.” Ngokwenyani, okwenzekayo kukuba uxinzelelo olujikelezileyo luhamba luye kwindawo apho kungekho uxinzelelo.

Injalo ke nomntu, inkampani okanye ilizwe. Nantsi indlela esebenza ngayo:

Xa kuthethwa ubuxoki ngomntu, angafuna ukurhoxa kwaye angathethi ngayo. Oku kunomkhuba wokutsala iingxaki kunye neendaba ezimbi. Umntu ke akafuni kukhupha naziphi na iindaba okanye ulwazi olunokuthi luthintele ubuxoki. Ngenxa yoko, uqala ukuba yimfihlakalo kwabanye. Ke abantu banokuqalisa ukwenza ulwazi kuba abayivanga emntwini ngokwakhe.

Oku kuyinyani ngabantu, iinkampani okanye izizwe.

Kulapho ubudlelwane boluntu buyimfuneko yokwenyani.

Ngokusisiseko, ubudlelwane boluntu bubugcisa (isakhono okanye ukubanako) bokwenza imisebenzi elungileyo yaziwe.

Yimpazamo ebulalayo ukucinga ukuba imisebenzi elungileyo iyazithetha. Azikwenzi. Kufuneka zipapashiwe. Kumele zikhuthazwe ngokubanzi kwaye zaziswe.

Yiyo into enobudlelwane boluntu kwaye yiyo loo nto ke loo nto—kutheni ukuzalisa eso sithuba siqhawuliweyo. Xa umntu ephakathi kwephulo le black propaganda, iindlela zonxibelelwano eziqhelekileyo (iindlela zonxibelelwano, ezinjengamaphephandaba, unomathotholo okanye umabonakude) zihlala zivaliwe kuye. Imithombo yeendaba ayisayi kuqhuba amabali amnandi, kuba i black propaganda basebenzisa imithombo yeendaba ukusasaza ubuxoki kunye nolwazi olungeyonyani. Nabani na ocinga ukuba amajelo eendaba aya kubanceda ukuba baphambane, kuba amajelo eendaba asebenzela abantu abanemali namandla kwaye abanenjongo yokutshabalalisa igama lomntu ohlaselweyo kwiphulo le black propaganda.

Iingxelo “zeGunya,” ezinjengeendaba ezimbi kunye nobuxoki obudluliselwe kwimithombo yeendaba, ziyayivimba inyaniso ukuba yaziwe. Ke ubudlelwane boluntu kufanele ukuba buchwephesha kakhulu kwiziphatho zabo xa kufuneka baphathe i black propaganda.

Ukuphatha

Xa ungalwi umlo ochasene ne black propaganda, ubudlelwane boluntu bulula.

Unokuqesha intatheli ethi isebenze ifuna iimibono kwaye ikhuphe ingxelo (amabali amafutshane abhaliweyo okanye iindaba). Kungenxa yoko ingxelo yeendaba zihlala zicingwa njengabantu bobudlelwane boluntu, ezingezizo.

Nangona kunjalo, xa kusenziwa i black propaganda ngokuchasene nawe, iindaba zakho zijijisiwe, zenqatyisiwe kwaye kukuphela kwayo.

Kunokuninzi kakhulu kubugcisa bobudlelwane boluntu kunolu.

Le yeminye yemithetho esebenzayo:

Gcwalisa i Vacuum

Okokuqala, yeka ukurhoxa. Kubudlelwane boluntu kuyangqinwa, ngaphandle kwamathandabuzo, ukuba ukuphatha i black propaganda, eyona nto inokusetyenzwa kukukhipha ulwazi. Ukungathethi kwanto kunokubonakala ngathi kunesibindi okanye into ebekekileyo emntwini, kodwa kuyabulala kubudlelwane boluntu.

Ukukhanyela nje into ethile akusebenzi, kuba inokusetyenziswa ngokuchasene kuwe njengohlobo lokuqinisekisa, ngokungathi ubobuxoki bebuyinyani. Umzekelo, ukuba kukho amarhe amabi asasaziweyo malunga nomntu, esithi makangaqeshwa kuba ulahlekelwa ngumsindo kwabanye abasebenzi, loo mntu usenokuba nengxaki yokuba abanye bamkholelwe ukuba uyakhanyela nje oku ngokuthi, “Hayi, andizukulahlekelwa ngumsindo kwabanye abasebenzi.”

Akunyanzelekanga ukuba ubhengeze okanye usasaze iingxaki, njengokuxelela wonke umntu kwi ofisi yakho okanye kwiqela lakho ngeendaba ezimbi. Ungaze uyenze loo nto. Ngapha koko, abantu bobubudlelwane boluntu bahlala benza iingxaki ngokwaphula le nto.

Kodwa sukucinga ukuba oku kuthetha ukuba “ukuthula kuyimfuneko.” Kuya kufuneka ungene kwindawo ekhuselekileyo kwaye uthethe.

Sebenzisa naliphi na ijelo lonxibelelwano ukuze uthethe unako, onjengomabonakude, unomathotholo, iimagazini, iincwadana, iintlanganiso zeqela, iimicimbi ka wonkewonke, intetho, njl.—nayiphi na indawo apho umyalezo wakho uqhutywe ngendlela ethembekileyo neqinisekileyo. Kodwa sukuzama ukusebenzisa iindlela zonxibelelwano eziya kwenza into oyithethayo uyiphindaphinde, njengayo nayiphi na ezeendaba eqhuba iphulo lokusasaza i black propaganda.

Enye into ekufuneka uyazi kukuba akufuneki uhlale kumxholo omnye ohlaselwa kuwo.

Nanku umzekelo wokuthetha ngaphandle kokukhanyela ulwazi lobuxoki, kuba ukwala kuya kuba nesiphumo sokwenza kubonakale kuyinyani. Endaweni yoko, buya ngokuphikisayo, ingxelo engqinayo ukuba enye ingxelo ayichanekanga okanye bubuxoki:

INGXELO: “Ndifundile inkampani yakho iphukile kwinyanga ephelileyo.”

UKUPHIKISA: “Thixo Wam. Uxelela mna! Ukuba besingaphumanga kule khontrakthi nenye inkampani, ngenene ngesophukile. Kwakukho isihogo somlo eofisini. Kodwa uJones waphumelele. Wathi, ‘Andisoze ndiyityikitye!’ Phantse wakrazula intloko yomongameli ngokukhwaza. Isihogo somlo. Kubonakala ngathi sinamashumi asibhozo ezigidi angcwatyelwe kwenye indawo kwaye uJones uyiphethe kwaye akazukushukumisa intshi kuyo.”

Umntu owonyuse amarhe ngoku uthathe isigqibo sokuba awuqhekekanga emva kwayo yonke loo nto. Unedata. Isithuba sizaliswe yimilo yolawulo kunye nezigidi ezingamashumi asibhozo ezigidi ze nkampani ezigcinwe kuvimba.

Phikisa i Data yobuXoki

Kulapho uyiphikisa ngokupheleleyo ingxelo yobuxoki ngamaxwebhu okanye umboniso. Kuya kufuneka ube nekhithi (ingqokelela yamaxwebhu) okanye ube nakho ukubonisa okanye ukubonakalisa into. Nanku umzekelo:

INGXELO: “Ndixelelwe ukuba usengxakini neBhodi yezeMpilo.”

UKUPHIKISA: “Nasi isatifiketi sethu sezempilo esikhutshiwe kungekudala kunye neleta yokuncoma evela kwiBhodi yezeMpilo.” Bonisa isatifikethi kunye ne leta.

Isiphumo sesi senzo kukuba umntu omxelele lamarhe akasekholeleki kwaye akanakuthenjwa.

Xa nabani na esenza ingxelo kuwe ongayibonakalisa ukuba ayiyonyani, fumana ukuba ngubani omxelele le nto ukuze ubeke ingqalelo yakhe kuloo mntu, kwaye ke unike impendulo yakho engqina ukuba bubuxoki.

INGXELO: “Ndiyeva ukuba awutshatanga nale ndoda uhlala nayo.”

UKUPHIKISA: “Ngubani okuxelele loo nto?”

OXELAYO: “Ndiyalibala.”

OPHIKISAYO: “Ewe, uyakhumbula kwaye ndiza kukubonisa ubungqina.”

OXELAYO: “Ewe, ibiyindoda…”

OPHIKISAYO: “Ngubani?”

OXELAYO: “Ngu Joe Schmo.”

OPHIKISAYO: “Kulungile. Nasi isitifiketi sam somtshato. Ngubani lo Joe Schmo kakade?”

Ngoku ngu Joe Schmo oyimfihlakalo. Kwenzeka njani axoke? Kutheni exoka ngawe? Ngaba ufumana inzuzo ethile ngokusasaza obu buxoki?

Xa ungenalo uxwebhu kodwa unolufumana, unokuthi, “Undixelele igama lakhe nabani na othethe loo nto kwaye kwixesha elizayo xa ndikubona ndizakubonisa into enomdla kakhulu ngayo.”

Kwaye qiniseka ukuba ufumana uxwebhu kwaye uphinde umbone.

Kukho i billions ezahlukeneyo.

Umntu othile uthi kuwe “Ayizobhabha.” Emva koko uyayibhabhisa. Omnye umntu uthi kuwe “Indawo ayinanto.” Uyambonisa ukuba kugcwele.

Umbandela woku ububungqina nangayiphi na indlela.

Umcelimngeni kuphela kwiingxelo onokuthi ungqine ukuba zibubuxoki kwaye kuyo nayiphi na incoko ungahoyi okuseleyo.

Phikisa Onke Amarhe

Ukungqina okungalunganga kakuhle phantse akunakwenzeka. Umzekelo, “Ndazi njani ukuba awuyisebenzeli i CIA (i US Central Intelligence Agency)?” Ungayingqina njani loo nto? Awungekhe ukhuphe nje ibheji yamapolisa eyimfihlo yaseRussia njengoko oko kunokuba kubi kangako. Akukho namnye owabhala uxwebhu, “u Bill Till alilolungu le CIA.” Kananjalo akunamsebenzi kuba ukukhanyela. Ngubani oza kuyikholelwa?

Nangona kunjalo, ngamanye amaxesha ukuthi, “Andenzi” kuya kusebenza.

Kodwa impendulo elungileyo kwinto engalunganga, into ongafanelanga ukuyingqina ukubonisa ukuba ayiyo meko, “kukuzalisa i vacuum” ngokuthetha ngayo yonke imisebenzi yakho emihle.

Kwaye kanye ngexesha ungabonisa ubungqina bobubi. Ukutyholwa ngokuthutyeleziswa kweziyobisi unokubonisa ukuba ulilungu leqela elilwela ukusetyenziswa kweziyobisi. Ingxelo engqina ukuba into ethile bubuxoki kufuneka ithembeke, oko kuthetha ukuba iyakholeka kwaye yamkelekile njengenyaniso.

Kukho izigidi zeendlela ezahlukeneyo onokuthi usebenzise le nto ukuphikisa into. Inqaku elisisiseko nangona kunjalo ayisiyiyo into enamarhe ngayo, oko kuthetha ukuba nantoni na otyholwa ngayo ukuba awuyenzanga, ukuze ukwazi ukubonisa ubungqina ngokukhawuleza.

Qhubeka Ngokugcwalisa i Vacuum

Kubaluleke kakhulu ukuba uvelise imisebenzi elungileyo eqhubekayo kwaye ukhiphe nezinye izinto ezisasaza iindaba ezilungileyo malunga nemisebenzi yakho.

Izinto eziphathwayo, iincwadana ezinemifanekiso, amaphephandaba, iphephandaba lakho kunye nemagazini, ezi kunye nokunye okuninzi, kufuneka kubonelelwe ngolwazi olubonisa ukuba ungubani, yonke into ukwenza imisebenzi yakho iqondwe kwaye yaziwe.

Ngokusasaza okanye ukusebenzisa ezi ncwadana kunye nezinye izixhobo, uyapapasha ngokwakho imisebenzi yakho emihle.

Kwaye kufuneka wenze imisebenzi elungileyo. Kuya kufuneka, ngemisebenzi yakho elungileyo kunye nezenzo ubuncinci, ubonakale.

Ke umjelo oqhubekayo kunye nowenyani (ukuhamba okukhulu okuqhubekayo) kweengcezu zobudlelwane boluntu kufuneka uthunyelwe phandle. Ezi ziqwenga kufuneka zinxibelelane ngobuchule ulwazi oluchanekileyo oluza kufuneka lwaziswe.

Ke ngenye imini alukho utshaba.

Kwaye igama lakho liphezulu.

Kunokubakho olunye uhlaselo, kodwa ngoku ungaziphatha njengemililo emincinci kodwa hayi njenge hlathi lonke elivuthayo.

Uyabona ukuba i black propaganda luhlaselo olufihlakeleyo lusebenzisa ukunyelisa kunye nobuxoki ukuzama ukwenza buthathaka okanye ukutshabalalisa igama lomntu, inkampani okanye ilizwe.

Ukuthi umntu (okanye iqela okanye ilizwe) kufuneke akhuselwe xa kukho amarhe amabi asasazwayo abonisa ukuba kumele kubekho into elungileyo. Ngokwesiqhelo, zizaphuli-mthetho ezigqibeleleyo, abantu okanye amaqela ekungekho mntu unokuthetha into entle ngaye, abangenamntu ongathetha ukubakhusela.

Akunyanzelekanga ukuba ugqibelele ukumelana nokuhlaselwa okunjalo, kodwa ngokuqinisekileyo kuyanceda.

Kodwa nokuba ufezekile, ayikokuzikhusela. Phantse bonke abangcwele embalini baye baba ngabo abo okukuhlaselwa kubhekiswe kubo. Kwaye uninzi lwabo lufe ngayo.

Impendulo yokwenyani yokuphatha nawaphi na amarhe okanye imikhankaso yokuhleba nokwenza imisebenzi yakho elungileyo yaziwe kukusebenzisa ngesakhono iindlela zobudlelwane boluntu.

Ukuze ube nesakhono kuyo nantoni na, kuya kufuneka uyazi kwaye ube namava kuyo kwaye uyenze.