Yintoni “uwonkewonke”?

Uva abantu besithi “u wonkewonke,” umlingisi wefilimu esithi “wonkewonke wam.”

Xa ujonga kwisichazi-magama, uya kufumana “wonkewonke” kuthetha ukuba elilungelelanisiweyo okanye eliqhelekileyo iqela labantu.

Kukho inkcazo ngqo yegama “wonkewonke” ongasoze ulifumane kwisichazi-magama kodwa lelona lisetyenziswayo kwindawo yobudlelwane boluntu.

“Wonkewonke” akuthethi ihlokondiba, isihlwele esikhulu sabantu, okanye indimbane. “Wonkewonke” kuthetha “uhlobo lwabaphulaphuli.” (Abaphulaphuli ngabantu abafumana umyalezo womnye, unxibelelwano, ukukhuthaza, njl.)

Kwii ngcali ze PR abantu bahluleke baba ziziqendu zika wonkewonke ezahlukeneyo.

Mhlawumbi abantu abathathe inxaxheba ekuqaleni kwe PR bekufanele ukuba basebenzise igama elithi “abaphulaphuli.” Kodwa abenzanga. Babesebenzisa igama elithi “wonkewonke” kuthetha iindidi ezahlukeneyo zabaphulaphuli kunxibelelwano lwabo.

Ke awuzukufumana eli gama kwizichazi magama. Kodwa kufuneka uqonde igama elithi “wonkewonke” kwaye ulisebenzise. Ngaphandle koko, uya kwenza iimpazamo ezininzi.

Malunga neepesenti ezingamashumi alithoba nethoba zeempazamo kwimisebenzi yobudlelwane noluntu ziza ngenxa yokuba zinxibelelana nowonkewonke ongalunganga. Ukuthetha nowonkewonke ongenguwo sesona sizathu sikhulu sokusilela kwe PR. Siisiqwengana solwazi ekufuneka usigcine engqondweni xa usebenzisa ubudlelwane boluntu.

Khawufane ucinge ukuba kungenzeka ntoni ukuba inkampani ethengisa iimoto ezibizayo ithumela konke ukunyuselwa kwabo kubantwana besikolo. Abazukuthengisa iimoto ezininzi!

Ke yintoni “kawonkewonke”?

Kubudlelwane boluntu soloko usebenzisa “wonkewonke” kunye nelinye igama. Awusebenzisi igama elithi “wonkewonke” lodwa. Ngamanye amagama, ingcali kwezobudlelwane boluntu ayinakuze ithi I wonkewonke.

Kukho “uwonkewonke ekuhlaleni,” okuthetha ukuba abantu edolophini abaqokelelwe ndawonye kolunye uwonkewonke olukhethekileyo.

Kukho “uwonkewonke kwishumi elivisayo,” kuthetha ukuba bangaphezulu kweminyaka elishumi elinambini nangaphantsi kweminyaka engamashumi amabini.

Kukho “ugqirha wonkewonke,” oko kuthetha ukuba ooGqirha bezonyango ozama ukufikelela kubo.

Kukho amakhulu eentlobo ezahlukeneyo zika wonkewonke.

Abanye abantu banokuzonwabisa okanye ubugcisa okanye enye into efanayo ebenza ukuba babe “luhlobo lukawonkewonke.” Umzekelo, abantu abadlala igalufa, abantu abanezinja ezifuywayo, abaqhubi beenqwelo mafutha kunye nabantu abathengisa ubucwebe zonke iintlobo ezahlukeneyo zikawonkewonke.

Xa usebenzisa ubudlelwane boluntu, kufuneka usebenze amaqela abantu ahlukeneyo ofuna ukufikelela kubo, kuba uhlobo ngalunye lukawonkewonke luya kuba nomdla kwizinto ezahlukeneyo. Uya kudinga ukwazi ukuba yintoni abanomdla kuyo ukuze ukukhuthaza kwakho kusebenze ngakumbi kuwonkewonke othile.

Elinqaku malunga nowonkewonke lubaluleke kakhulu.

Kwilizwe jikelele lobudlelwane boluntu akukho “bantwana”—kukho “uwokewonke womntana.” Akukho bantwana abakwishumi elivisayo—kukho “wonkewonke weshumi elivisayo.” Akukho bantu badala—kukho “wonkewonke oludala.”

Xa usebenzisa ubudlelwane boluntu akufuneki ucinge ngabantu abaninzi xa ujonga abantu abakummandla wakho. Kuya kufuneka ucinge kwiindidi zamaqela ngaphakathi kwabantu.

Umntu wobudlelwane boluntu kufuneka agcine abaphulaphuli bakhe engqondweni. Xa ebhala ibali elitsha, uyibhalela abaphulaphuli abaya kube beyifunda.

Ukwenza oku, kufuneka uqale wazi izimvo okanye inyani yalo wonkewonke okanye abaphulaphuli. Ukufumanisa oko ngokwenza uphando.

Uphando

Uphando yingqokelela yeenyani, amanani okanye izimvo oziqokelelelela kwinani elincinci labantu kwiqela.

Olu lwazi luya kukunika umbono wokuba iqela lingacinga ntoni okanye liziva njani. Ngamanye amagama, awunyanzelekanga ukuba uphonononge wonke umntu okwelo qela ukuze ufumane uluvo lokuba iqela lingacinga ntoni malunga nento ethile okoko nje uphonononga ezinye zazo.

Umzekelo, kukho iqela lotitshala abangamawaka amathathu kwindawo kwaye ufuna ukufumana ukuba bafuna ntoni na ebantwini abaphetheyo ezikolweni. Ngokuphanda naliphi na amakhulu amabini abo titshala, unokufumana umbono olungileyo ngezimvo zotitshala ezingamawaka amathathu ngalo mbuzo. Akukho mfuneko yokuba ubuze bonke ootitshala.

Ukusebenzisa ubudlelwane boluntu, uphanda uhlobo olwahlukileyo luka wonkewonke olukhethekileyo. Emva koko yisa umxholo wakho ukuze ube nefuthe kuwonkewonke othile.

Awunikezi ngamabali malunga nezihlalo ezinamavili kuwonkewonke lweshumi elivisayo okanye amabhaso e Mickey Mouse kuwonkewonke oludala.

Zonke izinto ezinikezelwa uwonkewonke kufuneka zenzelwe ukufikelela kuwonkewonke olukhethekileyo.

Xa udibanisa uwonkewonke owahlukileyo, uyasilela.

Xa uyifumana kakuhle kwaye uphande uwonkewonke ngqo, uyaphumelela.

Bonke ubuchwephesha bobudlelwane boluntu lujolise kwinto ethile, ephononongiweyo ngononophelo, kubaphulaphuli abakhethekileyo ababizwa ngokuba “______ u wonkewonke.”

Xa uyazi loo nto, unokusiqonda isifundo sobudlelwane boluntu.

Xa ungayisebenzisa ngobuchule, uyingcali kwicandelo lobuhlobo boluntu.

Xa usebenzisa i PR, kufuneka kuqala ufumane ngqo owonkewonke bakho. Kunokubakho iindidi zo wonkewonke, nganye nganye icacile kwaye yahlukile.

Emva koko kuya kufuneka uphonononge kwaye ujonge iimpendulo zohlobo ngalunye olwahlukileyo ka wonkewonke.

Uyacwangcisa kwaye usebenze unxibelelwano lwakho kunye nento onokuyinika uwonkewonke olwahlukileyo.

Uthumela umyalezo ofanelekileyo kuwonkewonke ofanelekileyo kwimeko nganye nganye. Kunokubakho imiyalezo elishumi elinambini eyahlukileyo ukuba kukho ishumi elinambini loluntu olwahlukileyo. Umyalezo ngamnye ulungile kulo wonkewonke.

Xa usebenzisa unxibelelwano boluntu emva kwesiphumo—umntu obizayo, impendulo kwileta yakho okanye impendulo kukunyuselwa kwakho.

Umyalezo olungileyo nge fomu elungileyo ku wonkewonke olungileyo uya kufumana iziphumo.

Umyalezo ophosakeleyo ku wonkewonke olungalunganga ubiza imali eninzi kwaye awufumani siphumo.

Ukwazi uwonkewonke ofanelekileyo, ungabenza uphando kwaye unxibelelane nabo ngokwenyani.

Ukuba ufuna ukufumana iziphumo, yazi ukuba owonkewonke ngobani na.