Test Your Understanding

2.‎2 TEST YOUR UNDERSTANDING

What was the missing ingredient in earlier studies of public relations?

So what is the missing ingredient? It is reality.

/tools-for-life/public-relations/steps/the-missing-ingredient.html#answer-1 The Missing Ingredient What is the first lesson you can learn that helps you to use PR safely?

1 So the first lesson you can learn that helps you use PR safely is to KEEP A HIGH REALITY. So the first lesson you can learn that helps you use PR safely is to KEEP A HIGH REALITY. /tools-for-life/public-relations/steps/the-missing-ingredient.html#answer-2 The Missing Ingredient What is the law you must follow so that PR will not have a bad effect on others and you?

The more lies you use in public relations the more likely it is that the PR will have a bad effect, not only on others but also you.

And so the law:

NEVER USE LIES IN PR.

The more lies you use in public relations the more likely it is that the PR will have a bad effect, not only on others but also you.

And so the law:

NEVER USE LIES IN PR.

/tools-for-life/public-relations/steps/the-missing-ingredient.html#answer-3 The Missing Ingredient

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Fundamentals of Public Relations