Filling the Vacuum
Write down an example from what you have observed or experienced of the Law of the Omitted Data: “WHERE THERE IS NO DATA AVAILABLE PEOPLE WILL INVENT IT.” Then give different ways that the person or persons involved could handle the situation using the data on PR covered in How to Handle Rumors and Whispering Campaigns.
Repeat this exercise as many times as you need until you are certain that you can correctly observe examples of the Law of the Omitted Data and know how to handle them using the methods you learned on public relations.